Starhire is a modern talent acquisition platform built to simplify how companies connect with top professionals. The goal was to deliver a product that not only streamlines the hiring process but also creates an intuitive experience for both recruiters and candidates. We were invited to provide a full creative partnership — covering branding, user experience, and user interface design — to ensure the platform launched with a strong identity and a seamless product journey.

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We quickly realized that Starhire needed to serve two distinct audiences: recruiters seeking efficiency and candidates looking for clarity and transparency. Balancing these needs without overcomplicating the product was one of our main UX challenges. We also had to create a brand identity that conveyed professionalism and trust while remaining approachable and modern, so that the platform could stand out in the competitive HR tech landscape. Another challenge was mapping out hiring workflows that felt natural to both sides while ensuring the platform remained scalable as new features were introduced.

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We began by defining the brand direction, setting the tone with a confident and recognizable identity. From there, we translated this into a design system that carried through every aspect of the platform. We managed the entire UX process — conducting flow analysis, simplifying application steps, and ensuring that key tasks like job posting, browsing candidates, and tracking applications felt smooth and accessible.

On the visual side, we designed a clean interface where the brand identity reinforced usability rather than distracting from it. We applied consistent typography, color, and iconography to create a polished look that felt trustworthy and easy to navigate. By combining strategic UX planning with thoughtful visuals, we ensured the experience was not only functional but also enjoyable for end users.

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Through our work, we significantly improved the platform’s clarity, reduced friction in critical workflows, and created a brand identity that positioned Starhire as a modern, reliable HR solution. The first round of customer testing confirmed our direction: users approved both the product experience and the visuals, noting the ease of navigation and professional look.

We successfully managed to turn complex hiring processes into a streamlined journey, making the platform more engaging and user-friendly. With our branding and UX/UI solutions, Starhire now has the foundation to grow its customer base with confidence and credibility, standing out as a trusted partner in talent acquisition.

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