About the brand

‍1minus1 is a design and development agency with over 15 years of experience, serving some of the world's biggest gaming and entertainment brands. Their portfolio spans creative concepts, development, motion design, gaming websites, and original marketing campaigns.

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Client's problem

With such a wide range of services, the biggest risk was confusion. Visitors couldn't quickly figure out what 1minus1 actually specialized in. On top of that, the rich media and animations common in gaming websites weren't translating well to mobile, and poor use of white space made the pages feel cluttered rather than premium.

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Our solution

We created dedicated, clearly described sections for each service  —  complete with examples and case studies. Animations were used sparingly and purposefully, enhancing the experience without distracting from it. The layout was made fully responsive, and strategic use of white space gave everything room to breathe.

Result

A website that finally reflects the premium reputation 1minus1 has spent 15 years building  —  clear, bold, and built for the world it serves.

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