All your channels, one dashboard
About
GoSend helps marketing teams create, manage, and automate campaigns across multiple communication channels. From individual assets such as emails and SMS messages to complete customer journeys, the platform brings campaign creation, management, and performance tracking into one place.
As the platform expanded, however, so did the amount of information users had to navigate. Multiple channels, growing asset libraries, campaign data, and complex workflows made the product increasingly difficult to understand and manage.
The redesign focused on creating a clearer, more structured experience without compromising the flexibility and power of the platform.
A complex marketing ecosystem, redesigned to feel simple, connected, and in control.The project focused on transforming GoSend from a feature-heavy marketing platform into a more intuitive and cohesive workspace, where users could easily understand their campaigns, manage individual channels, and connect everything into a single marketing journey.
Challenges
Dashboard
OverloadThe dashboard brought together performance data from multiple channels, creating a dense overview where important metrics could easily get lost among competing information.
Fragmented Experience
Different asset libraries and sections of the platform followed inconsistent patterns. Users often had to adapt to different layouts and interactions depending on the channel they were working with.
Complex Campaign Management
GoSend allows users to connect multiple channels into automated customer journeys. However, managing these connected elements and their individual settings could become difficult as campaigns grew in complexity.
Goals
Create a Clearer Multi-Channel Structure
Organize channels, assets, campaigns, and audiences into a more intuitive structure so users can easily understand where they are and what they can do.
Make Complex Information Easier to Scan
Improve the visual hierarchy of dashboards, metrics, statuses, and campaign information so users can quickly identify what is happening and what requires attention.
Build a Consistent Product Experience
Establish reusable UI patterns and interaction principles across dashboards, asset libraries, creation flows, and campaign management, creating one cohesive experience across the platform.
Deliverables
Branding
Developed a visual identity that gives GoSend a clear, modern, and recognizable presence across the product.
Product UX/UI
Redesigned the core product experience to make complex marketing workflows clearer, more intuitive, and easier to navigate.
Design System
Created a scalable design system with reusable components, patterns, and guidelines to ensure consistency across the platform.Journey Builder Tool Built a visual Journey Builder tool that allows users to connect Email, SMS, Push Notifications, and other channels into a single automated customer journey.
Landing Page
Designed a conversion-focused landing page that presents GoSend’s value proposition, key features, and multi-channel marketing capabilities.
