About the brand

‍ClubGefühle is a travel community platform created to help solo travelers connect before and during their holidays. It combines a public-facing website with a mobile app, letting users discover clubs and group trips, find travel or sport partners, share experiences, and build real connections around upcoming vacations. Our role was to shape the digital experience across web and mobile — branding, website design, and digital product design — into one consistent product ecosystem.

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Client's problem

The main challenge was to present ClubGefühle as more than a travel listing platform. The product needed to communicate trust, excitement, and community, while making the benefit of joining clear before the trip even begins. The website had to explain the concept quickly, highlight key app features, and guide visitors toward downloading the app. On top of that, the visual direction had to hold up across very different touchpoints — from marketing pages and travel listings to app screens and community features.

Our solution

We created a unified digital experience that connects the website and mobile app into one clear product story. The website was structured to introduce the value proposition, explain the app's features, showcase travel options, and create a strong path toward app downloads. Across all touchpoints, the design made community the centerpiece — discovery, connection, and planning presented in a way that feels simple, social, and engaging.

Result

The final direction positioned ClubGefühle as a modern travel community platform — a place where users can discover trips, connect with like-minded travelers, and feel part of the experience before they even arrive.

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