Your fantasy eSports league

WarDraft is a mobile fantasy esports app for fans of Counter-Strike and Dota.
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Clients
Wardraft
Project Date
January 2023
Industry
eSports · Fantasy Gaming
Delivarbles
esports · branding · product design
About

WarDraft brings the fantasy sports model into the world of competitive esports, allowing fans of Counter-Strike and Dota to create their own teams and compete against others.Players can build teams, join private leagues with friends, or compete in a global league while following live matches and player performance.The challenge was to turn a feature-rich fantasy esports platform into an experience that feels competitive, engaging, and easy to navigate, without overwhelming users with the amount of player data, leagues, matches, and team-management options available.

Challenges

Too Much Happening in One PlaceTeam building, league management, and live matches were all competing for attention within the same interface. The amount of functionality made the experience feel cluttered and difficult to navigate.Making Player Data Easier to UnderstandFantasy esports relies heavily on player performance and statistics, but displaying too much information at once overwhelmed users. The challenge was finding the right balance between useful data and simplicity.Creating a More Engaging ExperienceAlthough the product had strong competitive potential, the experience lacked the gamification elements needed to make progression feel rewarding. Users needed more reasons to keep playing, competing, and improving.

Goals

Create a Clearer Product StructureOrganize the main areas of the app — teams, leagues, matches, and player information — into a clear navigation system that makes each feature easy to find.Simplify Player InformationPresent the most important player statistics upfront while allowing users to access deeper information when they need it, keeping the interface clean without removing valuable data.Make Competition More RewardingIntroduce clear progression, rankings, rewards, and milestones that give players a stronger sense of achievement and encourage continued participation.

Deliverables

Branding
Created a distinctive esports-focused visual identity that reflects the competitive and energetic nature of the WarDraft platform.Product UX/UI
Redesigned the core mobile experience to make a feature-rich fantasy esports platform clearer and easier to navigate.Team Builder
Designed a drag-and-drop team-building experience with visual cues that make selecting and managing players more intuitive.Game Tabs
Created dedicated tabs for Counter-Strike and Dota, allowing players to easily switch between the two esports ecosystems while keeping teams, leagues, matches, and player information organized within each game.

Working with Fabulo on the WarDraft mobile app design was a fantastic experience. Fabulo not only met our expectations but exceeded them, proving to be an indispensable asset to our project. Highly recommended for any design needs!

‍

Jaafar

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