Scope Sports is an exclusive fan club platform designed to connect sports enthusiasts directly with professional athletes. The idea was to create a digital community where fans could interact, share, and follow athlete updates in real time. When the startup approached us, they had a bold vision but lacked clear direction in branding, UX/UI, and product design. We were tasked with transforming early conceptual ideas into a fully functional, user-centric platform that would resonate with both athletes and their fans.

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The main challenge was shaping a completely new digital experience in a highly competitive sports and entertainment space. Scope Sports needed a brand identity that captured the energy and exclusivity of professional sports while remaining approachable for fans. On the UX/UI side, we faced the challenge of designing a post-feed platform that allowed seamless interaction between fans and athletes, ensuring usability while maintaining a premium feel. We also needed to develop a scalable design system that could grow as the platform added new features and members.

We led the full branding direction, establishing a strong identity that reflected both trust and excitement. Our UX/UI work focused on creating an intuitive content feed where users could follow athletes, engage with posts, and interact without friction. We improved the user journey by simplifying navigation, prioritizing key actions, and ensuring that the design felt dynamic yet consistent across devices. On the visual side, we crafted a bold and modern aesthetic that aligned with the world of sports, creating a memorable experience for both athletes and fans.

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Since launch, Scope Sports has grown rapidly, attracting over 100+ members and more than 15 professional athletes to the platform. Early customer testing and live usage confirmed the success of our approach — users praised the clarity of the experience and the strength of the brand identity. In 2024, Scope Sports was acquired, further validating the platform’s unique value and strong market position. Our work helped transform an ambitious idea into a thriving sports engagement platform with a clear path for future growth and success.

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