The main challenge was to present ClubGefühle as more than a travel listing platform. The product needed to communicate trust, excitement, and community while making it clear how users could benefit from joining before their trip. On the website, the goal was to explain the concept quickly, highlight key app features, and guide users toward downloading the app. On mobile, the experience needed to support discovery, connection, planning, and interaction without feeling overwhelming.

‍

We created a unified digital experience that connects the website and mobile app into one clear product story. The website was structured to introduce the value proposition, explain the app features, showcase travel options, and create a strong path toward app downloads. For the mobile app, the focus was on making community features easy to understand, including finding sport partners, checking who is joining the same trip, using the pinboard, reading reviews, and planning upcoming holidays.

‍

The final product created a stronger bridge between travel discovery and community engagement. By combining the website and app into one consistent experience, ClubGefühle was able to communicate its value more clearly, support app adoption, and present itself as a trusted platform for solo and group travelers looking for connection before and during their holidays.

‍