About the brand

ClubGefühle is a travel community platform built around a simple idea: holidays are better with connection. More than a place to browse trips, it helps solo and group travelers find sport partners, see who's joining the same trip, and connect with their community before and during their holidays. Our work covered branding and full digital product design — website and mobile app.

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Client's problem

‍The core challenge was positioning. ClubGefühle needed to come across as more than just another travel listing platform — the product had to communicate trust, excitement, and community, and make the benefit of joining clear before users ever booked a trip. The website needed to explain the concept quickly and guide visitors toward downloading the app, while the mobile experience had to support discovery, connection, planning, and interaction without feeling overwhelming.

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Our solution

‍We created a unified digital experience that connects the website and mobile app into one clear product story. The website was structured to introduce the value proposition, explain key features, showcase travel options, and build a strong path toward app downloads. On the app side, we focused on making community features genuinely easy to use — finding sport partners, checking who's joining the same trip, browsing the pinboard, reading reviews, and planning upcoming holidays.

Result

‍The final product built a stronger bridge between travel discovery and community engagement. With the website and app working as one consistent experience, ClubGefühle can communicate its value more clearly, support app adoption, and present itself as a trusted platform for travelers looking for connection — before the trip and during it.

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