Group travel, simplified

ClubGefühle brings travel discovery and community together in one digital experience. Instead of simply browsing and booking trips, users can discover destinations, connect with other travelers, find sport partners, and interact with their community throughout the travel experience.

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The project covered both the website and mobile app, creating a connected experience across the two platforms.

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The website introduces the concept and value of ClubGefühle, while the app supports the experience beyond discovery — from finding travel companions and planning holidays to connecting with other members.

Communicating the Value of Community

The platform needed to clearly differentiate itself from traditional travel platforms by showing that the experience extends beyond simply booking a holiday.

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Connecting Website & App

The website needed to introduce the concept and guide visitors toward the app, while both platforms needed to feel like part of the same product experience.

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Balancing Multiple Community Features

The app brings together travel discovery, sport partners, trip participants, pinboards, reviews, and holiday planning. These features needed to remain accessible without making the experience feel complicated.

Make the Concept Immediately Clear

Create a website experience that quickly communicates what ClubGefühle is, why it is different, and why travelers should join.

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Build a Connected Digital Experience

Create a consistent visual and UX language across the website and mobile app, connecting discovery with the in-app community experience.

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Make Community Features Easy to Use

Design intuitive flows for finding sport partners, seeing who is joining a trip, browsing the pinboard, reading reviews, and planning upcoming holidays.

Branding


Developed a visual identity that reflects ClubGefühle's energetic, social, and travel-focused character.

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Product UX/UI


‍Designed the core mobile experience around travel discovery, community interaction, and holiday planning.

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Mobile Experience


Designed features that allow travelers to find sport partners, connect with trip participants, explore the pinboard, read reviews, and plan their holidays.

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Annotation Tools

Designed a marketing website that introduces the ClubGefühle concept, communicates its value, showcases travel options, and guides users toward downloading the app.